Neobanks

Cash App is a peer-to-peer payments platform by Block Inc. offering P2P transfers, debit card, Bitcoin, and stock investing.

✦ Sentiment OverviewUpdated every month · Aug 19, 2026

Cash App commands exceptional user trust, holding a 4.8/5 rating across 3.1 billion reviews with steady sentiment. The NeoBase index sits at 95.0/100, up marginally (+0.2 week-over-week), reflecting consistent positive perception. Recent coverage balances neutral competitive analysis with positive signals around earnings performance and novel payment features like contactless "Magic Wand" functionality, suggesting media and customer sentiment remain aligned on product innovation and financial strength.

Sentiment index

our score · updated every month
95.0/100 +0.15 vs previous reading
025507510095.025 Jul1 Aug15 Aug

Ratings across platforms

4.8 · 13.0M · 3
Trustpilot
4.5
28K ratings · 75% positive
Google Play
4.7
4.4M ratings · 93% positive
100M+ installs
App Store
4.8
8.6M ratings · 95% positive
Measured August 17, 2026

Where Cash App operates

2 markets
United States United Kingdom

Rating distribution

All platforms
5
87% · 11.3M
4
7% · 968K
3
3% · 332K
2
1% · 99K
1
2% · 294K

Rating & review volume over time

Trustpilot · 4.5★Google Play · 4.7★App Store · 4.8★Review volume · 13.0M · +0.75%
1234512.9MJul '26Aug '26Aug '26

Brand sentiment trend

positive sentiment, by platform
Trustpilot · 75%Google Play · 93%App Store · 95%
98%86%73%Jul '26Aug '26Aug '26

Where Cash App's money came from and went

FY2025

Block, Inc. (Cash App, Square) · year ended December 31, 2025

Cost-to-income93.0%
Net margin5.4%
Biggest costCost of revenue57% of income
Biggest income lineTotal net revenue100% of income
Revenue year on year+0.3%vs FY2024
Costs year on year-3.1%vs FY2024
Operating leverage+3.4 pprevenue outgrew costs
Biggest cost moveCost of revenue-9%
Total net revenue: $24,194mCost of revenue: $13,834mProduct development: $2,908mSales and marketing: $2,273mGeneral and administrative: $1,998mTransaction, loan and receivable losses: $1,337mAmortisation of intangibles: $135.7mNet non-operating costs: $18.5mTax: $385.7mNet profit: $1,304mTotal inflows$24,194mTotal net revenue$24,194mCost of revenue$13,834mProduct development$2,908mSales and marketing$2,273mGeneral and administrative$1,998mTransaction, loan and receivable losses$1,337mAmortisation of intangibles$135.7mNet non-operating costs$18.5mTax$385.7mNet profit$1,304m
Income and profit keptCosts and tax
Show the figures as a table
Line itemDirectionAmount
Total net revenueIncome and profit kept$24,194m
Total inflows$24,194m
Cost of revenueCosts and tax$13,834m
Product developmentCosts and tax$2,908m
Sales and marketingCosts and tax$2,273m
General and administrativeCosts and tax$1,998m
Transaction, loan and receivable lossesCosts and tax$1,337m
Amortisation of intangiblesCosts and tax$135.7m
Net non-operating costsCosts and tax$18.5m
TaxCosts and tax$385.7m
Net profitKept$1,304m

Source: Form 10-K (SEC) · figures in millions, rounded · Compare with other fintechs

App screenshots

App Store
Cash App app screenshot 1Cash App app screenshot 2Cash App app screenshot 3Cash App app screenshot 4Cash App app screenshot 5Cash App app screenshot 6

In the media

brand coverage
www.tradingview.com

Should You Stay Invested in Block Stock After Its Q2 Earnings Beat?

www.tradingview.com · 3w ago

Block, Inc. XYZ has entered the second half of 2026 with stronger operating momentum, improving profitability and several growth initiatives...

builtin.com

Fintech Banking: 17 Fintech Banks and Neobanks to Know 2026

builtin.com · 4w ago

Among the many services they offer, banks are first and foremost money depositories — convenient places to stash and retrieve cash.

finance.yahoo.com

Block vs. PayPal: Which Fintech Stock Is a Better Buy Right Now?

finance.yahoo.com · 1mo ago

XYZ and PYPL take different fintech paths, with Square and Cash App powering Block, while Venmo's growth and cost savings drive PayPal's...

www.tradingview.com

Block vs. PayPal: Which Fintech Stock Is a Better Buy Right Now?

www.tradingview.com · 1mo ago

Block XYZ and PayPal Holdings PYPL stand out as key players in the fintech space. They continue to transform digital payments and commerce,...

quasa.io

Cash App's Magic Wand: Now You Can Pay by Waving a Wand in the US

quasa.io · 1mo ago

In a move that blends fintech innovation with pure whimsy, Cash App has launched Cash App Tags — a new line of NFC-enabled physical payment...

Latest from social

LinkedIn & Facebook
Cash AppLinkedIn· 1mo ago · Jul 31, 2026

Everyone has a category they won't compromise on. For Bre Taylor, it's skincare. "I don't always need the latest blush drop, but when it comes to skincare, it's like healthcare," says Bre, a beauty and skincare marketing professional in Los Angeles who's worked in the industry for over a decade. "I need my sunblock. I need my moisturizer." Protecting the non-negotiables takes planning, and Bre has a system for it: ˃ Afterpay helps turn a $100 essentials purchase into a lower upfront payment.* ˃ Cash App keeps the rest of her money moving based on what it's for: some stays on the card, and some transfers out for bills. It's a small window into something our teams think about a lot. People don't just need tools for the big financial moments like buying a house. They need them for the everyday ones, the M-F ones, too. Read Bre's story: https://lnkd.in/gqWewZzY  ____ Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card at https://lnkd.in/eyU_GH-h, for the Sutton debit flex card at https://lnkd.in/gcnu3KKb and for the Bancorp debit flex card at https://lnkd.in/gwzqJrz2. *Afterpay on Cash App Card is only available on debit flex cards and subject to eligibility restrictions (See https://lnkd.in/gHzvjxnq). Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A. pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton debit flex card at https://lnkd.in/gsmAYdZa and Bancorp debit flex card at https://lnkd.in/g4abftMs.
Eligibility for Afterpay on Cash App Card is based on various factors and is not guaranteed. Afterpay on Cash App Card is not available in all states and some rates and terms may differ by state. Overdraft Coverage and Rounds Ups are not supported by Afterpay on Cash App Card. Afterpay is offered and managed through your Cash App account - no Afterpay account needed. Afterpay loans originated by First Electronic Bank, serviced by Square Capital, Inc.

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What people are saying

mentions on X, Reddit & Facebook
u/ExtraFlamingo230ExtraFlamingo230Reddit· 1d ago

Block (CashApp) Bitcoin Case Study

u/Minute-Extension2881Minute-Extension2881Reddit· 2w ago

CashApp wont let me complete verifying my identity and photo ID.

Cozyy BBK JUMPCozyyBbkJumpX· 3w ago

@OpTic @CashApp This was super fun to watch

About Cash App

Cash App was launched in 2013 as Square Cash by Block Inc. (formerly Square). It has grown to become one of the most popular financial apps in the US, offering P2P payments, a debit card, Bitcoin trading, and fractional stock investing. It has over 50 million monthly active users.

Compare Cash App with similar neobanks

Ratings & sentiment aggregated from Trustpilot, Google Play and App Store - anonymised store metrics only, no individual reviews.

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