Imagin is CaixaBank's digital banking platform for young people in Spain, combining banking with lifestyle content, sustainability and cultural experiences.
Imagin maintains a strong 4.6/5 star rating across nearly 450,000 reviews, though sentiment has softened in recent weeks. The NeoBase index stands at 60.2/100 (+0.5), signalling modest stability. Media attention favours the brand - recent headlines highlight best-in-class user experience and metaverse ambitions - yet this positive coverage contrasts with the declining trajectory in customer-facing reviews, suggesting divergence between headline wins and underlying user satisfaction trends.
Sentiment index
our score · updated every monthRatings across platforms
★ 4.6 · 444K · 3Where Imagin operates
1 marketsRating distribution
All platformsRating & review volume over time
Brand sentiment trend
positive sentiment, by platformApp screenshots
App StoreIn the media
brand coverageHow digital innovation is shaping the future of banking
www.ft.com · 16mo ago
As banking shifts to an increasingly digital landscape, companies are developing new tools to meet their clients' demands and championing new ideas to...
Challenger banks in Spain: who’s who (and what’s their tech)
www.fintechfutures.com · 18mo ago
With Spanish heavyweights like BBVA and Santander making great investments in new technologies (as well as in challenger banks), and a number of banks...
5 Ways Fintech is Solving Travel’s Innovation Paradox
futuretravel.com · 20mo ago
“We went to space in 1968, and it wasn't until 1972 that we put wheels on luggage.” This quote from Sofoklis Limniotis (HBX Group),...
imagin ranked as the neobank with the best user experience
www.caixabank.com · 21mo ago
The AQMetrix ranking acknowledges the platform with the highest rating among neobanks in Spain. The commission-free services, the platform's design and...
www.caixabank.com · 21mo ago
imagin, the digital services and lifestyle platform backed by CaixaBank, will be entering the metaverse in the coming days by way of imaginLAND. The project...
Latest from social
LinkedIn & FacebookWhat people are saying
mentions on X, Reddit & FacebookAbout Imagin
Imagin was launched in 2017 by CaixaBank targeting young Spaniards (18-35). It goes beyond banking to offer cultural experiences, sustainability features (carbon footprint tracking), gaming rewards and lifestyle content. Backed by CaixaBank's full banking infrastructure, imagin accounts are fully insured with Spanish deposit protection.
Frequently asked questions
What is Imagin and how does it differ from a regular bank?
Imagin is CaixaBank's digital platform for young Spaniards (18–35), combining a bank account with lifestyle content, cultural rewards (cinema, music, sport), carbon footprint tracking and a gamified rewards programme. It is a 'phygital bank' concept that goes far beyond standard digital banking.
Does Imagin hold a full banking licence?
Yes, Imagin operates within CaixaBank — one of Spain's largest banks with a full banking licence. Deposits are protected by Spain's Fondo de Garantía de Depósitos (FGD) up to €100,000. Imagin customers have the same deposit protection as traditional bank customers.
What rewards does Imagin offer?
Imagin offers imaginPoints for card purchases, referrals and app activity. Points can be redeemed for cinema tickets, concerts, festivals, sports experiences and partner brand rewards. It is a unique loyalty programme combining banking with cultural experiences.
How does Imagin's carbon footprint tracking work?
Imagin automatically analyses your card transactions and estimates the carbon footprint of your spending in transport, food and retail. The app provides tips to reduce your emissions and allows voluntary CO2 offsetting through certified environmental projects.
Is Imagin available outside Spain?
No, Imagin is available exclusively in Spain for users with a Spanish NIE/DNI. The app is in Spanish only.
Compare Imagin with similar neobanks
Ratings & sentiment aggregated from Trustpilot, Google Play and App Store - anonymised store metrics only, no individual reviews.
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