Micro-investing app that rounds up everyday purchases and invests the spare change into ETFs.
Acorns maintains strong customer satisfaction (4.5/5 across 1.36M ratings), though sentiment momentum has softened slightly, with the NeoBase index declining 5.5 points to 76/100 this week. Recent headlines centre on parent company Barclays' GoHenry acquisition and the brand's shift toward lifestyle marketing via comedy partnerships—signalling expansion into youth finance and brand repositioning. The dip suggests underlying market or operational headwinds beneath the positive media narrative.
Sentiment index
our score · updated weeklyWhere Acorns operates
1 marketsRatings across platforms
★ 4.5 avg · 1.4M ratings · 3 platformsRating distribution
All platformsCompany responsiveness
In the media
brand coverageAcorns and Affirm ditch the pitch for episodic comedy
www.campaignlive.com · 1mo ago
Two fintech brands are ditching the 30-second pitch in favor of longer, episodic branded storytelling that puts relatable humor ahead of the...
Barclays Targets Future Customers Through GoHenry UK Acquisition
www.paymentsjournal.com · 1mo ago
Explore how Barclays is acquiring GoHenry to attract young banking customers in the competitive financial landscape.
Barclays to buy kid-focused financial literacy app GoHenry
www.bankingdive.com · 1mo ago
Acorns, which bought GoHenry in 2023, will hold onto the platform's U.S. business.
Barclays to buy GoHenry kids’ debit card and money app
www.theguardian.com · 1mo ago
High street bank to buy UK business from US fintech company Acorns as it targets young people.
Barclays bets on youth finance with GoHenry deal
fintech.global · 1mo ago
Barclays has agreed to acquire GoHenry, a digital money management platform aimed at children aged 6 to 18, from US-based fintech firm...
Latest from social
SampleProud to share that Acorns has been recognised for product innovation this year. This is just the beginning.
New in the Acorns app: a faster, cleaner way to manage your money. Update to the latest version to try it.
New in the Acorns app: a faster, cleaner way to manage your money. Update to the latest version to try it.
Big milestone for the Acorns community — thank you to everyone who's joined us on the journey. More to come. 🚀
What people are saying
SampleMixed feelings on Acorns lately — love the product, but the latest update changed a flow I relied on.
If you're comparing neobanks in 2026, Acorns keeps coming up in every conversation I have.
If you're comparing neobanks in 2026, Acorns keeps coming up in every conversation I have.
Switched to Acorns and honestly not looking back. The fee transparency alone is worth it.
Acorns raising rates again? Curious how this compares to the competition right now.
Company
About Acorns
Acorns pioneered round-up investing and now serves 10 million customers with investing, retirement and checking.
Ratings & sentiment aggregated from Trustpilot, Google Play and App Store — anonymised store metrics only, no individual reviews.