Neobanks

Neobank · 🇺🇸 United States

Acorns

Irvine, California, USA · acorns.com

93.8Sentiment /100 1.1

Micro-investing app that rounds up everyday purchases and invests the spare change into ETFs.

✦ Sentiment OverviewUpdated every month · Aug 19, 2026

Acorns maintains strong user confidence with a 4.7/5 cross-platform rating across 1.37M reviews, holding steady in recent weeks. The NeoBase sentiment index sits at 93.8/100 (-1.0), reflecting minimal erosion despite significant news: Barclays' acquisition of Acorns-owned GoHenry has drawn positive coverage around youth financial literacy expansion. Media sentiment remains constructive, emphasizing trust-building strategy over growth-at-all-costs positioning.

Sentiment index

our score · updated every month
93.8/100 -1.05 vs previous reading
025507510093.825 Jul1 Aug15 Aug

Ratings across platforms

4.7 · 1.4M · 3
Trustpilot
4.0
4.0K ratings · 66% positive
Google Play
4.7
406K ratings · 94% positive
10M+ installs
App Store
4.8
957K ratings · 94% positive
Measured August 17, 2026

Where Acorns operates

1 markets
United States

Rating distribution

All platforms
5
85% · 1.2M
4
9% · 119K
3
3% · 37K
2
1% · 9.4K
1
2% · 33K

Rating & review volume over time

Trustpilot · 4.0★Google Play · 4.7★App Store · 4.8★Review volume · 1.4M · +0.31%
123451.4MJul '26Aug '26Aug '26

Brand sentiment trend

positive sentiment, by platform
Trustpilot · 66%Google Play · 94%App Store · 94%
97%80%63%Jul '26Aug '26Aug '26

App screenshots

App Store
Acorns app screenshot 1Acorns app screenshot 2Acorns app screenshot 3Acorns app screenshot 4Acorns app screenshot 5Acorns app screenshot 6

In the media

brand coverage
www.marketingbrew.com

Why this fintech marketer is betting on trust over attention

www.marketingbrew.com · 1mo ago

Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.

www.bankingdive.com

Barclays to buy kid-focused financial literacy app GoHenry

www.bankingdive.com · 3mo ago

Acorns, which bought GoHenry in 2023, will hold onto the platform's U.S. business.

www.paymentsjournal.com

Barclays Targets Future Customers Through GoHenry UK Acquisition

www.paymentsjournal.com · 3mo ago

Explore how Barclays is acquiring GoHenry to attract young banking customers in the competitive financial landscape.

www.theguardian.com

Barclays to buy GoHenry kids’ debit card and money app

www.theguardian.com · 3mo ago

High street bank to buy UK business from US fintech company Acorns as it targets young people.

www.leaprate.com

Barclays to Acquire Youth Finance App GoHenry from Acorns

www.leaprate.com · 3mo ago

Barclays has announced an agreement for its UK retail banking arm, Barclays Bank UK, to acquire GoHenry, the money management platform...

About Acorns

Acorns pioneered round-up investing and now serves 10 million customers with investing, retirement and checking.

Compare Acorns with similar neobanks

Ratings & sentiment aggregated from Trustpilot, Google Play and App Store - anonymised store metrics only, no individual reviews.

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