Hay's perception has deteriorated sharply, with sentiment falling 15.8 points to 53/100—a neutral midpoint masking underlying weakness. Positive headlines about Vietnam's Finhay and competing fintechs' funding rounds suggest sector momentum that Hay itself isn't capturing, while mentions remain sparse and peripheral rather than initiative-driven. This gap between sector tailwinds and the brand's muted standing signals competitive ground loss.
Sentiment index
our score · updated weeklyWhere Hay operates
1 marketsIn the media
brand coverageGXS acquires fintech Validus’ Singapore business to boost business banking offerings
www.businesstimes.com.sg · 15mo ago
The deal will allow digital bank to offer short and medium-term working capital loans, as well as trade finance, making it more 'complete...
Fidelity bolsters sustainability team with Phil Cliff and Aaron Hay
fintech.global · 33mo ago
According to ESG Today, Phil Cliff, previously with M&G Investments, and Aaron Hay, formerly at Federated Hermes, have both stepped into roles...
6 emerging FinTechs disrupting the Neo-Banking space in Australia
ibsintelligence.com · 34mo ago
Below listed are 6 Neobanks pioneering the digital banking industry. Douugh is on a mission to democratize banking, developing a bank account with a brain.
Fintech Shaype lands $33 million Series C
www.startupdaily.net · 46mo ago
Shaype rebranded from Hay as a Service in May as it looked to redesign the possibilities for embedded finance.
Vietnam’s Finhay Raises US$25 Million Series B Co-led by Openspace Ventures and VIG
fintechnews.sg · 50mo ago
Vietnam's Finhay Raises US$25 Million Series B Co-led by Openspace Ventures and VIG ... Vietnam's digital investment platform Finhay has secured a...
Latest from social
SampleWe're hiring across engineering, product and risk. Come build the future of finance with Hay.
Proud to share that Hay has been recognised for product innovation this year. This is just the beginning.
We're hiring across engineering, product and risk. Come build the future of finance with Hay.
Travelling this summer? Spend abroad with no hidden fees and real exchange rates.
What people are saying
SampleAnyone else having issues with Hay verification today? Been stuck for hours 😤
If you're comparing neobanks in 2026, Hay keeps coming up in every conversation I have.
If you're comparing neobanks in 2026, Hay keeps coming up in every conversation I have.
Hay raising rates again? Curious how this compares to the competition right now.
Switched to Hay and honestly not looking back. The fee transparency alone is worth it.
Company
Frequently asked questions
What is Hay and who is it for?
Hay is a digital banking app for UAE residents offering a Visa card with cashback, spending management tools and a multi-currency wallet. It is aimed at expats and UAE nationals looking for a modern alternative to traditional banks.
Does Hay offer a multi-currency account?
Yes, Hay lets you hold and convert funds in several currencies including USD, EUR and GBP at competitive exchange rates. Card payments abroad do not incur foreign transaction fees.
What cashback does Hay offer?
Hay offers cashback on selected spending categories (food, entertainment, transport). The cashback percentage varies by plan and category — full details are in the app. Cashback is credited directly to your AED account.
Is Hay available outside the UAE?
No, Hay is exclusively available to residents of the United Arab Emirates. An Emirates ID is required to register.
Ratings & sentiment aggregated from Trustpilot, Google Play and App Store — anonymised store metrics only, no individual reviews.