Comparison

Cleo vs Wise

Two neobanks compared on customer sentiment, app-store ratings and regulation.

Best on sentiment
Wise
Best on ratings
Wise
Best on app quality
Wise
Best on review volume
Wise
Cleo
sentiment
Google Play
App Store
Trustpilot
View Cleo →
Wise
sentiment
Google Play
App Store
Trustpilot
View Wise →
Customer sentiment
NeoBase sentiment
42.4
95.4
BEST
App & store ratings
Trustpilot
-
4.3 ★
303,203 ratings
Google Play
3.6 ★
154,247 ratings
4.8 ★
2,081,289 ratings
BEST
App Store
4.5 ★
3,262 ratings
4.6 ★
112,305 ratings
BEST
Total ratings
158K
2.5M
BEST
Service & responsiveness
1-star reviews
23.7%
3.8%
BEST
Replies to reviews
0%
79%
BEST
Typical reply time
-
~1 day
Markets served
2
43
BEST
Company
Founded
2016
2011
Country
🇬🇧 United Kingdom
🇬🇧 United Kingdom
Headquarters
London, United Kingdom
London, United Kingdom

Recent coverage

Press we captured in the last 90 days: 0 for Cleo, 18 for Wise. Not scored - coverage volume says how often a brand is written about, not whether it is doing well.

Cleo
Wise

Cleo vs Wise: the verdict

Cleo and Wise are two neobanks tracked by NeoBase. Here is how they compare across the signals we measure - customer sentiment, store ratings and, for exchanges, MiCA regulation.

Wise leads NeoBase's composite sentiment score, 95.4 to 42.4 out of 100.

Wise holds the stronger app-store ratings across Google Play and the App Store.

Wise draws fewer bottom-scored reviews: 3.8% of its Trustpilot ratings are one star, against 23.7% for Cleo.

Wise answers 79% of the reviews it receives; Cleo answers 0%.

Across 7 tracked metrics, Wise comes out ahead on 7.

How is the winner decided?
For each metric we take the higher value - the higher NeoBase sentiment score, the higher store rating, more ratings, and MiCA authorisation over none. Missing data is not counted.
Where does the data come from?
Ratings and sentiment are aggregated from Trustpilot, Google Play and the App Store; regulation from the official ESMA MiCA register. Scores update every month.
Can I compare other {type}?
Yes - open any two {type} profiles from the directory to build a side-by-side comparison.

← All neobanks

NeoBase is an independent information platform, not affiliated with the brands compared. Figures are indicative and update over time.